Pubblished by the Europian Commission “Mapping The Creative Value Chain”, a study about economy and culture in the digital era

Mapping the Creative Value Chains

Cultural and creative sectors have consolidated both in the economic and political context as key assets to strengthen the economic structure of Europe and maintain its competitiveness within the global economy. This study illustrates the value chains for visual arts, performing arts, cultural heritage, arts and crafts, publishing books, music, film, television and broadcasting and multimedia. It also verifies how the competitiveness of the cultural and creative sector is influenced by digitization. From the creation to the consumer all the phases of the value chain have been influenced by new digital solutions that have brought new opportunities, innovative practices, new ways to interact with the pubblic but also challenges such as piracy and increased pressure on existing remuneration models and creating value. The study deals with aspects related to competitive dynamics, market imperfections, rights management, cultural diversity and other issues of importance to today’s cultural and creative sectors. Based on the analysis, supported by an online crowdsourcing process with experts and stakeholders, the study highlights policy makers recommendations on what is needed for the cultural and creative industry in today’s digital world. New actors have entered the market and the boundaries between creative value chains and other value chains have become blurred. New multidisciplinary approaches are needed to redefine the role of culture, art and creativity in a complex transition society. Key words: cultural and creative sectors, creative value chains, digitization, market relationships, competitive dynamics, market imbalances.

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